Conservation Optimism
The study of environmental bright spots (i.e., “instances where science has successfully influenced policy and practice”) can be a crucial tool to help humanity navigate the current environmental challenges it is facing (Cvitanovic & Hobday 2018).
Conservation Optimism‘s mission is to empower researchers and organisations to tell these stories of conservation optimism — large and small — so as to inspire change.
Session 4 of Module 1o
In Session 4 of Module 10, you will get practical tips from the Conservation Optimism team on how to craft your messages using a solutions lens!
They will take you on a deep dive into their Positive Communication Toolkit and will help you identify and avoid the most common communication traps so that you develop solutions-based content in a range of formats. The structure of the workshop will be as followed:
Part 1
- What is framing and why it matters?
- Why are you communicating?
- The values and beliefs underpinning your message
- Communication traps and how to avoid them
- Q&A
Part 2
- Group exercise 1: discuss who you think the audience you’re trying to reach through your research/work is & what are the key outcomes you are hoping to get from reaching out to them.
- Group exercise 2: Craft a Twitter post targeting the audience you identified earlier to achieve your key outcomes. You will then be feed backing your findings to the rest of the group.
Register to join the Session!
The Snow Leopard Network (SLN) and Global Snow Leopard and Ecosystem Protection Program (GSLEP) are pleased to launch a Snow Leopard Conservation Communication Module.
We are pleased to invite the Conservation Optimism Team to lead Session 4. Find out more about the module and register before March 25th!
Registration Closed