Abstract: The snow leopard faces multiple threats in the Himalayan region, from habitat degradation, loss of prey, the trade in pelts, parts and live animals, and conflict with humans, primarily pastoralists. Consequently, the populations are considered to be in decline and the species is listed as Endangered in the IUCN's Red List. As a 'flagship' and 'umbrella' species the snow leopard can be a unifying biological feature to raise awareness of its plight and the need for conservation, which will benefit other facets of Himalayan biodiversity as well. Some studies of snow leopards have been conducted in the Himalayan region. But, because of its elusive nature and preference for remote and inaccessible habitat, knowledge of the ecology and behaviour of this mystical montane predator is scant. The available information, however, suggests that snow leopards occur at low densities and large areas of habitat are required to conserve a viable population. Thus, many researchers and conservationists have advocated landscape-scale approaches to conservation within a regional context, rather than focusing on individual protected areas.This regional strategy for WWF's snow leopard conservation program is built on such an approach. The following were identified as important regional issues: 1) international trade in snow leopards and parts; 2) the human-snow leopard conflict; 3) the need for a landscape approach to conservation to provide large spatial areas that can support demographically and ecologically viable snow leopard metapopulations; 4) research on snow leopard ecology to develop long-term, science-based conservation management plans; and 5) regional coordination and dialog. While the issues are regional, the WWF's in the region have developed 5-year strategic actions and activities, using the regional strategies as a touchstone, which will be implemented at national levels. The WWF's will develop proposals based on these strategic actions, with estimated budgets, for use by the network for funding and fund-raising. WWF also recognizes the need to collaborate and coordinate within the network and with other organizations in the region to achieve conservation goals in an efficient manner, and will form a working group to coordinate activities and monitor progress.

Abstract: The global biodiversity crisis demands targeted conservation strategies that maximize impact despite limited
resources. Surrogate species approaches, particularly using umbrella, keystone, and flagship species, offer
practical targets for conservation planning that may indirectly benefit ecosystems. However, selecting target
species is often hindered by conceptual ambiguities and inconsistent methodologies. To address these challenges, we present an integrative framework that systematically identifies effective surrogate species through Multi-Criteria Decision Analysis (MCDA) combined with big data. Our framework quantifies each species' conservation potential using three indices: an Umbrella index, a Keystone index, and a Flagship index. The Umbrella index assesses habitat overlap using Area of Habitat (AOH) data, the Keystone index is calculated through a network analysis of predator-prey relationships, and the Flagship index analyzes public interest via Google Trends and Baidu Index. These indices are integrated into a composite Effectiveness index using the Multi-Attribute Utility Theory (MAUT) model, with sensitivity analysis to evaluate the robustness of species rankings. We applied this framework to Three-River-Source National Park in the Qinghai-Tibetan Plateau. Our results identified the snow leopard (Panthera uncia) as the most effective surrogate species among mammals, ranking first in both the Flagship and Keystone indices, and tenth in the Umbrella index, leading to its top position in the composite Effectiveness index. This data-driven, transparent approach enhances objectivity in surrogate species selection, promising more strategic and impactful biodiversity conservation efforts worldwide.