Abstract: Wildlife tourism is increasingly important for the conservation of
threatened species such as snow leopards. However, what tourists
know or value about snow leopards, and to what extent they support
the conservation of this species, has received limited empirical attention.
This paper investigates tourist knowledge about snow leopards,
beliefs and values toward the species, and support for its conservation
in the Annapurna Conservation Area of Nepal. Survey data were
collected from 406 foreign tourists between March and May 2014.
Although knowledge about snow leopards varied among respondents,
there was widespread support for their conservation.
Knowledge about snow leopards was best explained by education
level and environmental organization membership. Improved knowledge
about the species, and a variety of intrinsic conservation values,
were found to increase tourist support for snow leopard conservation.
These results provide important insights to help tailor tourism
initiatives to support the conservation of snow leopards.