Abstract: Local support and involvement is often essential for effective
wildlife conservation. This study assessed the impact of local
involvement in ecotourism schemes on perceptions of wildlife, promotion
of conservation action, types of values that communities placed on
wildlife, and contexts in which wildlife are considered to be most
valuable. The study used qualitative semi-structured interviews
conducted in seven villages in Ladakh, India, which is an important
region of snow leopard (Panthera uncia) habitat. Results indicated that
in these communities, ecotourism-based interventions encourage more
positive perceptions of wildlife species, in particular the snow
leopard. Achieving change in community perceptions of wildlife is key
when implementing ecotourism schemes to enable more effective
conservation, as well as generating local awareness and value for
wildlife toward problematic keystone species such as the snow leopard,
which are frequently the focus of human-wildlife conflict.