Abstract: The failure of top-down environmental conservation practices gave rise to the so-called
`Community Based Conservation' or CBC approach. CBC promises to achieve the dual goals of
conserving nature and improving peoples' livelihoods. CBC programs also aim to involve local
communities as active partners in conservation efforts, and to use traditional knowledge and
local values in management of resources (Adams & Hulme 2001; Agrawal & Gibson 1999).
There are variations between different CBC programs; however, the underlying rationale of the
approach, common to all programs, is that introducing or changing economic incentives into the
conservation calculus of local people will bring about the behavioural change necessary for
successful conservation (Kellert et al 2000). Thus, the major emphasis in CBC programs is
conserving nature based on its utilitarian value. Since utilitarian value is measured in terms of
economics, hence the emphasis of CBCs on economic incentives in promoting conservation.
Recent evaluation of the CBC approach has shown that while local people may have benefited in
economic terms from the use of nature, no tangible improvements in biodiversity conservation
have occurred (Kellert et al 2000; Terborgh 1999). The disappointing performance of CBC
programs, which promised so much and yet have failed in practice to deliver, has recently lead to
a resurgence of the protectionist approach, calling for a renewed separation between the
conservation and human development objectives (Redford & Sanderson 2000; Terborgh 1999;
Oats 1999). Others, however, believe that the CBC approach has enormous potential, and that a
return to protectionist strategies would be disastrous, like `reinventing the square wheel'
(Brechin 2001; Wilhusen 2001). It is crucial that the flaws in the CBC approach are remedied if
there is to be any hope of a conservation agenda that does not conflict with the needs, aspirations
and interests of local people, and that therefore has a chance of having a long term, sustainable
conservation outcome.

Abstract: The World Conservation Union listed the snow leopard (Uncia uncia) as endangered in 1974. With as few as 3,500 snow leopards left in the wild, scientists placed the snow leopard on the IUCN Red List of critically endangered species shared by animals such as the giant panda and tiger. In an effort to save the snow leopard from extinction, former zoo employee Helen Freeman founded the Snow Leopard Trust in 1981. The Snow Leopard Trust works to save this elusive cat by incorporating community-based conservation projects. One of these project Leopard Enterprise (SLE), impacts poverty stricken communities in Mongolia, Kyrgyz Republic, and Pakistan. It assists over 300 families in its conservation efforts. The economic incentives provided via SLE have led participating communities not to harm the snow leopard or its prey, and to practice sustainable herding. Since the project began in 1997, the number of snow leopards harmed around the communities' territories has dropped to near zero. Additionally, the annual income of families that utilize the benefits of SLE has increased by 25% to 40%. SLE creates this economic benefit by providing the training and equipment necessary to make desirable products from the wool of herd animals. Snow Leopard Trust then purchases these handicraft items from the local people and them globally. Zoos can expand their conservation efforts by simply offering these items in their gift shops. Woodland Park Zoo (WPZ) was the first zoological institution to sell the products, and WPZ continues to generate revenue from them. SLE is a golden opportunity for zoos to increase revenue, assist poor families, and save an endangered species and fragile ecosystem.