Abstract: The World Conservation Union listed the snow leopard (Uncia uncia) as endangered in 1974. With as few as 3,500 snow leopards left in the wild, scientists placed the snow leopard on the IUCN Red List of critically endangered species shared by animals such as the giant panda and tiger. In an effort to save the snow leopard from extinction, former zoo employee Helen Freeman founded the Snow Leopard Trust in 1981. The Snow Leopard Trust works to save this elusive cat by incorporating community-based conservation projects. One of these project Leopard Enterprise (SLE), impacts poverty stricken communities in Mongolia, Kyrgyz Republic, and Pakistan. It assists over 300 families in its conservation efforts. The economic incentives provided via SLE have led participating communities not to harm the snow leopard or its prey, and to practice sustainable herding. Since the project began in 1997, the number of snow leopards harmed around the communities' territories has dropped to near zero. Additionally, the annual income of families that utilize the benefits of SLE has increased by 25% to 40%. SLE creates this economic benefit by providing the training and equipment necessary to make desirable products from the wool of herd animals. Snow Leopard Trust then purchases these handicraft items from the local people and them globally. Zoos can expand their conservation efforts by simply offering these items in their gift shops. Woodland Park Zoo (WPZ) was the first zoological institution to sell the products, and WPZ continues to generate revenue from them. SLE is a golden opportunity for zoos to increase revenue, assist poor families, and save an endangered species and fragile ecosystem.

Abstract: Generally speaking, men and women are the two wheels of the same vehicle. Women's
participation and involvement in the conservation of snow leopards is as indispensable as it is to
any other discipline. Unfortunately, their dual role was not exploited and so the involvement of
women in nature conservation is considered almost inappropriate and not up to the mark.
Mountainous people still live with their centuries old traditions and culture. Although with the
passage of time they are leaning towards modernization, still most of them are associated with
the centuries-old tradition of keeping livestock. These people take their livestock to the pastures
and thus share in the snow leopard's habitat. A large number of livestock grazing in the snow
leopard's habitat attracts this opportunistic animal to attack domestic animals. This is the point
where the conflict between snow leopards and livestock owners starts, with the snow leopard
killed in retaliation. Snow leopard depredation causes economic losses to the herders and
women, being the managers of the house, take the maximum impact. Keeping this fact in view,
a study was undertaken in the two demonstration sites of the snow leopard project in Chitral and
Gilgit. A specific questionnaire was used and information was collected from all the women
herders in the two demo sites. The study revealed that women have positive attitudes toward and
feel love for this precious animal.