Snow Leopard Vodka Management Change

Graeme Lindsay, marketing director of Whyte and Mackay has left with another job to go to.

Whyte and Mackay has confirmed that Lindsay left his role at the Glasgow whisky brand this week and will take some time out over Christmas and New Year before beginning a new role in February.

At the time of writing it was unclear what the new role was.

He joined Whyte and Mackay as marketing director in December 2007 from rival Glenmorangie.

A spokesperson for Whyte & Mackay said: “Graeme chose to leave the business to pursue other opportunities and we wish him all the best. He worked for us for two years, and helped build the international capability of our marketing team and also of some of our brands. At this stage we have no plans to replace him or that role.”

Meanwhile, The Drum has also learned that luxury vodka Snow Leopard, which partners with Whyte and Mackay has appointed Lutchford APM without a pitch.

The London-based agency has been tasked with handling the PR, event management and product placement for the vodka brand and work beginning to appear early next year.

Snow Leopard, which was launched three years ago by founder Stephen Sparrow, sells 1,000 cases a year but is looking reach nearer the 100,000 cases to reach its aim of saving the animals, of which only 3,500 remain.

Material Marketing, which was recently appointed as Whyte and Mackay’s marketing agency, created the sales and support collateral for Snow Leopard earlier this year.