Schutgens, M. G., Hanson, J. H., Baral, N., Ale, S. B. (2018). Visitors’ willingness to pay for snow leopard Panthera uncia conservation in the Annapurna Conservation Area, Nepal. Oryx, , 1–10.
Abstract: The Vulnerable snow leopard Panthera uncia experiences
persecution across its habitat in Central Asia, particularly
from herders because of livestock losses. Given the
popularity of snow leopards worldwide, transferring some
of the value attributed by the international community to
these predators may secure funds and support for their conservation.
We administered contingent valuation surveys to
 international visitors to the Annapurna Conservation
Area, Nepal, between May and June , to determine
their willingness to pay a fee to support the implementation
of a Snow Leopard Conservation Action Plan. Of the %of
visitors who stated they would pay a snow leopard conservation
fee in addition to the existing entry fee, the mean
amount that they were willing to pay was USD  per trip.
The logit regression model showed that the bid amount, the
level of support for implementing the Action Plan, and the
number of days spent in the Conservation Area were significant
predictors of visitors’ willingness to pay. The main reasons
stated by visitors for their willingness to pay were a
desire to protect the environment and an affordable fee. A
major reason for visitors’ unwillingness to pay was that
the proposed conservation fee was too expensive for them.
This study represents the first application of economic valuation
to snow leopards, and is relevant to the conservation of
threatened species in the Annapurna Conservation Area