Abstract: Fostering human–wildlife coexistence necessitates a thorough and nuanced grasp of local attitudes toward wildlife. Attitudes can vary substantially based on the sociodemographic backgrounds of individuals within a society. This study examines Tibetan attitudes toward large carnivores, emphasizing the importance of contextualization in discerning the effects of sociodemographic factors on attitudes. We began by analyzing existing research on Tibetan attitudes toward wildlife in China, identifying previously studied sociodemo- graphic variables. We then executed an online survey to evaluate the affective, behavioral, cognitive, and overall attitudes of ethnic Tibetans in China toward snow leopards (Panthera uncia), gray wolves (Canis lupus), and brown bears (Ursus arctos). Our findings show that while factors such as gender, age, religious identity, and level of education shape these attitudes, their influence differs depending on the specific attitude component and the target animal under examination. Therefore, making broad generalizations about sociodemographic differences in attitudes can be misleading. It is imperative for attitude research to clearly define the attitude component (what type of attitude), object (attitude toward what), and circumstance (attitude in which situation) being studied. Conducting ethnographic fieldwork in collaboration with local cultural experts can deepen our understanding of local perspectives and the ways sociodemographic factors influence attitudes. Such insights are pivotal for developing conservation strategies attuned to local sociocultural contexts.