Abstract: The woman in the picture is wrapped in a luxurious fur coat and hat. The distinctly spotted pelt is that of a snow leopard -- that elusive and endangered species found in the mountains of central and south Asia. “A coat like that would probably cost $60,000-$80,000 in a big shop,” said Dr Rodney Jackson at a presentation he made recently on the status of his favorite subject. “Fortunately, changing norms of the fashion world and increasing consumer awareness (mean that) fewer people are wearing snow leopard pelts,” noted Dr Jackson, Conservation Director of the International Snow Leopard Trust. Still, the threat of extinction persists, he warns. “The demand for fur may have gone down but the demand for bones and body parts as marketable items for use in traditional Chinese medicine has gone up.” Further, conflict with humans is rapidly becoming the single most important issue, he said.